Integrated Public Information Campaign | Visual Communications | On-Camera Content

Objective

Increase awareness of Warren Restaurant Week, encourage residents to visit participating restaurants, and create engaging content that showcased the people and businesses behind the event.

Audience

Warren residents, Metro Detroit diners, participating restaurant owners, prospective participating businesses, and social-media audiences.

My Role

Restaurant Week Committee Member • Producer • Director • On-Camera Interviewer • Content Strategist

Communications Strategy + Campaign Planning

Helped support a coordinated citywide restaurant campaign featuring more than 36 participating businesses. Developed a short-form storytelling approach that highlighted individual restaurants through a consistent series rather than treating each business as an isolated post.

Writing + Message Development

Developed interview questions and story angles designed to introduce restaurant owners, showcase featured meals, communicate promotional offers, and give viewers a reason to participate in Restaurant Week.

Graphic + Visual Communications

Helped establish a colorful, food-forward visual approach designed for social media, with consistent campaign presentation across the video series.

Videography + Multimedia Production

Produced and directed a five-reel series featuring participating restaurants, food preparation, owner interviews, and on-location storytelling in collaboration with a camera/editor.

Impact

The 2026 campaign included 36+ participating restaurants, with additional businesses expressing interest after the participation deadline. The video series supported resident awareness while giving participating businesses individual visibility within the larger city campaign.

Analytics

11.4K+ Video Views

2.8K+ Cumulative Reach

217 Audience Engagements

1.1K+ New Accounts Reached

Keywords: Campaign Planning • External Relations • Business Storytelling • Interviewing Real People • Story Production • Directing • Stakeholder Management • Social Video • Multi-Platform Content