International Marketing | Social Media Management | Copywriting | Multimedia Production

Objective

Support Full Sail University's international enrollment outreach by developing engaging digital content that highlights academic programs, alumni achievements, and educational opportunities for prospective students overseas.

Audience

Prospective international students, particularly Portuguese-speaking audiences, prospective applicants, alumni, and individuals exploring creative and technology-focused education.

My Role

Contract Social Media Manager • Copywriter • Video Editor • Digital Content Producer

Communications Strategy + Research

Researched Full Sail University's academic programs, alumni accomplishments, and institutional resources to develop relevant, audience-focused content supporting international student recruitment and brand awareness.

Writing + Message Development

Created promotional social media posts, articles, and digital copy highlighting academic opportunities and alumni success stories. Developed informative, engaging messaging designed to increase interest in Full Sail's programs among prospective international students.

Social Media Management + SEO

Managed social media communications, audience engagement, comments, and search engine optimization (SEO) initiatives. Supported bilingual communication in English and Brazilian Portuguese to connect with international audiences and maintain consistent brand messaging.

Video Editing + Multimedia Production

Edited promotional video content using Adobe Premiere Pro, refining footage, pacing, visual continuity, and narrative structure to support digital marketing and enrollment outreach initiatives.

Impact

Contributed to Full Sail University's international outreach efforts through coordinated social media management, bilingual communications, SEO, copywriting, and multimedia production. Helped create accessible, audience-focused content connecting prospective students with educational opportunities and alumni experiences.

Keywords:

International Marketing • Higher Education Marketing • Social Media Management • Bilingual Communications • SEO • Copywriting • Adobe Premiere Pro • Video Editing • Enrollment Outreach • Content Strategy